iPad Bashing by Tim Brown

There seems to be a lot of iPad bashing going on from bloggers. Consistent with a lot of other criticisms about Apple's new products, such as the iPad Air, the argument is that Apple is not really introducing any new revolutionary features or products. The main problem with these criticisms is that people largely ignore Apple products relative to Apple's ecosystem. Apple will not introduce a radical new product, if it cannot benefit or be integrated into the entire operating system in a seamless way. Apple is not into gimmicks or market titillation. When Apple has introduced products or features that did not live up to their standards, they have sent out public apologies. While that is a noble thing to do, Apple is not in the habit of making a practice out of that sort of thing.

I have a MacBook Pro, and iPad, and iPhone 5S, and what I like most about having those products is how well they work together. For example, I love how Safari, Notes, iBooks, iTunes, and iWork all work across platforms to maintain a seamless experience. This is what sets Apple apart from its competitors and which (not surprisingly) is almost, always ignored in the reviews.

I'm not nearly as interested in fancy new features like 3-D video or something like that if it is not fully integrated and or complementing the operating system; it would be a complete waste of time and money for Apple to do such a thing. I would prefer not to be "wowed" by a new product or feature, if it does not work seamlessly with the overall user experience. And while I understand that competition is fierce, and it is important for tech companies to distinguish themselves from their competitors, Apple does not define itself by what its competitors are doing (although Apple's competitors are obsessed about what Apple is doing). While it is interesting to grab the public spotlight by introducing the idea of "drone deliveries," Apple prefers to remain low key. 

The iPad bashers are not invested in Apple's ecosystem, so they hone in on isolated features and products. Yet, how can you objectify the entire user experience?